To remain competitive today, businesses must know all they can about their current customers, target markets and competitors. The ability to collect, analyze and act on near-real-time data is essential to creating an event-driven enterprise and can mean the difference between success or failure.

Scenario d provides a complete suite of market research services.

Primary research

• We scientifically design survey and questionnaire instruments which we administer both online and in face-to-face interviews and focus groups.
• We design data capture systems that collect structured and unstructured data, from both internal and external sources of not only customer and transaction data, but KPI and business driver information.
• Quantitative data collected is statistically analyzed using a variety of methods to provide actionable segmentation knowledge and answers to your marketing questions.

Secondary research

• Our staff of specialists have access to thousands of public and private databases from which we are able to draw qualitative and quantitative data for decision-making and marketing planning purposes.

Marketing Planning

Analyzing the data obtained through our research, we will assess your current marketing plans and make recommendations. Or, our consulting staff will create new marketing plans in alignment with the business/marketing problems faced by your organization.

The elements of a typical plan might include:

• development of a mission statement and/or value proposition or value cluster
• situation analysis/SWOT
• identification/description of target markets
• development of objectives and associated measures of effectiveness
• identification of marketing strategies
• delineation of tactics
• budget and allocation process
• evaluation processes

Competitive Intelligence

Scenario d will create a CI plan and set of processes and proceed to identify and analyze your major direct and indirect competitors and determine the most appropriate strategies to achieve competitive advantage. With the plan and processes in place, we are easily and quickly able to continue the intelligence gathering and analysis process for your company or turn this function over to your research staff.

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