More and more companies are choosing to outsource one or more of their marketing functions and the trend appears to be gaining momentum. Eric Schmitt, principal analyst at Forrester, conducted a survey of 124 database marketers in early 2005, and found that almost 40 percent outsource their marketing initiatives. He predicted that will rise over the next year because there is a shortage of database marketing talent in the marketplace and most companies don't have the resources in-house. He found the average client company manages between six to eight marketing services providers because it is hard to find multiple capabilities within one organization.
Scenario d solves this problem by bringing together business and academic experts in virtually every marketing discipline and function, managing their efforts in a project-oriented, collaborative environment, and using state-of-the-art theory and technology to provide comprehensive marketing solutions that span the spectrum from strategic planning and research to campaign development and implementation.
By working with Scenario d, you will get one point of contact, one company that will provide you with all the marketing assistance you need.
Whether your company needs to outsource one or several marketing efforts, on a project- or continuous basis, right now or a year from now, Scenario d is the scenario you should choose.
